David A. Aaker

Building Strong Brands    David A. Aaker    As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and… Leggi tutto »Building Strong Brands

Brand Leadership   David A. Aaker   Recognized by Brandweek as “the dean of the brand-equity movement,” David Aaker now prepares managers for the next level of… Leggi tutto »Brand Leadership