In the sink or swim world of planners, strategists and their clients, now more than ever, there is a need for a practical handbook to guide us through all the main parts of the process. And thanks to Les Binet and Sarah Carter at Adam&eveDDB we now have just that. The original inspiration for the book was a set of articles that they wrote for Admap over 6 years. In these they set out to bust a lot of myths and nonsense that swirl around marketing and communications by using evidence-based approaches and interesting examples to make their points. We’ve been working with them to turn this treasure chest of wisdom into a practical guide. We’ve called it How Not To Plan in reference to its myth busting antecedents and in homage to an old but much loved set of essays published back in 1979 in an APG book called ’How to Plan Advertising’. The How Not to Plan of 2018 is a manageably sized handbook which leaves room for your scribbles and notes and can be read as a guide or used as a constant helpful reference point. It’s loosely based on the Planning Cycle and is grouped into themes that are important at different stages in the process, covering everything from how to set objectives, the 4 Ps, research and analysis, to briefing, creative work and media and effectiveness At the end of each chapter you’ll find a simple 2-minute check list for how to do it better, a short case study showing how it’s done brilliantly, a space for your notes and further reading for the intellectually gifted…
Aglio, olio e assassino Pino Imperatore Un ispettore di polizia scapolo incallito, un commissario con la faccia da duro e due maestri della cucina napoletana con la battuta sempre pronta: la squadra investigativa più divertente del giallo italiano! Nell’affascinante quartiere di Mergellina, Francesco e Peppe Vitiello gestiscono la premiata trattoria Parthenope, dispensando buoni… <a href="https://ioleggotuleggi.it/misteri-e-gialli/aglio-olio-e-assassino/" rel="bookmark">Leggi tutto »<span class="screen-reader-text">Aglio, olio e assassino</span></a>
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Project Hail Mary Andy Weir NEW YORK TIMES BESTSELLER • A lone astronaut must save the earth from disaster in this “propulsive” ( Entertainment Weekly ) new science-based thriller from the bestselling author of The Martian . “An epic story of redemption, discovery and cool speculative sci-fi.”— USA Today “If you loved The Martian, you’ll go… <a href="https://ioleggotuleggi.it/avventura/project-hail-mary/" rel="bookmark">Leggi tutto »<span class="screen-reader-text">Project Hail Mary</span></a>
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2000 Most Common Italian Words in Context Lingo Mastery Have you been trying to learn Italian and simply can’t find the way to expand your vocabulary? Do your teachers recommend you boring textbooks and complicated stories that you don’t really understand? Are you looking for a way to learn the language quicker without… <a href="https://ioleggotuleggi.it/studi-sulla-lingua-italiana/2000-most-common-italian-words-in-context/" rel="bookmark">Leggi tutto »<span class="screen-reader-text">2000 Most Common Italian Words in Context</span></a>
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Xcode – Dalla grafica al codice – Prima app Diego Sutera Questo è l’ultimo libro digitale di una serie intitolata “Swift e Xcode per creare un’APP”. La collana, costituisce la prosecuzione di un percorso formativo iniziato con un primo gruppo di 18 libri digitali intitolato “Programmazione con Python MySQL e Workbench”. Tutti i… <a href="https://ioleggotuleggi.it/programmazione/xcode-dalla-grafica-al-codice-prima-app/" rel="bookmark">Leggi tutto »<span class="screen-reader-text">Xcode – Dalla grafica al codice – Prima app</span></a>
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La trappola del comandante Augusto Carena & Antonio Mastrogiorgio Perché il Comandante di una grande nave, esperto e stimato dai colleghi e con un equipaggio addestrato e collaudato, decide di abbandonare la rotta programmata, avvicinandosi alla costa al di là di ogni ragionevolezza? E perché, in seguito alla collisione, si ritrova a negare a lungo… <a href="https://ioleggotuleggi.it/management-e-leadership/la-trappola-del-comandante/" rel="bookmark">Leggi tutto »<span class="screen-reader-text">La trappola del comandante</span></a>
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I ragazzi di Biloxi John Grisham Keith Rudy e Hugh Malco provengono entrambi da famiglie di immigrati croati e sono cresciuti insieme a Biloxi, nel Mississippi. Negli anni Cinquanta e Sessanta hanno frequentato le stesse scuole e condiviso la passione per lo sport. La loro città, affacciata sul mare, era storicamente nota per… <a href="https://ioleggotuleggi.it/misteri-e-gialli/i-ragazzi-di-biloxi/" rel="bookmark">Leggi tutto »<span class="screen-reader-text">I ragazzi di Biloxi</span></a>
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